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Science never ceases to amaze me.

A study conducted by researchers at the University of Rochester and the University of Innsbruck have determined that red is sexy.

Richard Gray, Science Corespondent, writes:

It seems men really do prefer the lady in red.

A new study has found that men are more attracted to women wearing red compared to other colours because they believe they are less likely to be rejected.

Psychologists behind the research claim the colour red carries subtle but powerful messages about how receptive a woman might be to romantic advances and so men find it more alluring.

The researchers found that men who were shown photographs of women wearing a red shirt found them more attractive compared to when they saw the same women wearing green or white garments.

The study, which tested 96 men from the United States and Austria, also found that the men felt the women would respond positively to their advances.

This man would not be smiling if she were wearing green!

Now, ordinarily, this would not have drawn my attention, other than the fact that someone, somewhere–and it probably involves unsuspecting taxpayers–paid for this study.  But as the father of a 17-year-old daughter, who will be going to school in the fall at St. Francis University (“our colours colors are white and RED!”) this really caught my attention.

My God!  She’s going to be a Red Flash!

She may think she is just representing her school, wearing a red sweatshirt, but this study suggests that she is sending out a clear message to all the men on campus . . . look at me!  I’m sexy.  And I want you!

I don’t want my daughter doing that.

It is rather late in the process to decide she should go elsewhere, like Penn State, where blue is a much more acceptable color, so we are going to have to make sure that all her college apparel is in the more appropriate WHITE color.

Otherwise, she may have her dad seeing red.

If you wear the bad color, or even think that about my daughter that way
I WILL HAUNT YOU DOWN!

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